What is Ledgers' right regarding digital marketing related to a franchisee's business?
Ledgers Franchise · 2025 FDDAnswer from 2025 FDD Document
Digital Marketing**.** We may create, operate and promote websites, social media accounts (including but not limited to Facebook, Twitter, and Instagram), applications, digital advertising (including pay-per-click and display ads) or other means of digital marketing to promote the brand, Franchised Business, Marks and franchise opportunities. We have the sole right to control all aspects of any digital marketing including all digital marketing related to your Franchised Business. (Franchise Agreement, Section 1.9.B).
Digital Campaigns**.** We may negotiate contracts with vendors such as Google AdWords. If you choose to participate, you must pay your pro-rata share either directly to the vendor or reimburse us if we are paying the vendor. (Franchise Agreement, Section 1.9.B).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 27–32)
What This Means (2025 FDD)
According to Ledgers's 2025 Franchise Disclosure Document, Ledgers retains sole control over all aspects of digital marketing related to a franchisee's business. This includes the creation, operation, and promotion of websites, social media accounts (such as Facebook, Twitter, and Instagram), applications, and digital advertising (including pay-per-click and display ads).
This means that as a Ledgers franchisee, you will not have independent control over your online presence or digital marketing strategies. Ledgers has the right to manage all digital marketing efforts related to your franchise. While Ledgers may negotiate contracts with vendors like Google AdWords, franchisees may have the option to participate in these campaigns, but must pay their pro-rata share either directly to the vendor or by reimbursing Ledgers.
This centralized approach allows Ledgers to maintain brand consistency and control the overall marketing message. However, it also means that franchisees have limited autonomy in tailoring digital marketing efforts to their specific local market or business needs. Prospective franchisees should consider the implications of this control and discuss with Ledgers how they can provide input or collaborate on digital marketing strategies for their franchise.