What is Ledgers' obligation regarding the development and maintenance of a comprehensive website?
Ledgers Franchise · 2025 FDDAnswer from 2025 FDD Document
tside agencies. We are not required to spend any amount on advertising in the area or Territory where you will be located. (Franchise Agreement, Section 1.9).
Corporate Website**.** We will develop and maintain a comprehensive website that contains your location's contact information. (Franchise Agreement, Section 1.9.A).
Digital Marketing**.** We may create, operate and promote websites, social media accounts (including but not limited to Facebook, Twitter, and Instagram), applications, digital advertising (including pay-per-click and display ads) or other means of digital marketing to promote the brand, Franchised Business, Marks and franchise opportunities. We have the sole right to control all aspects of any digital marketing including all digital marketing related to your Franchised Business. (Franchise Agreement, Section 1.9.B).
Digital Campaigns**.** We may negotiate contracts with vendors such as Google AdWords.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 27–32)
What This Means (2025 FDD)
According to Ledgers' 2025 Franchise Disclosure Document, Ledgers is obligated to develop and maintain a comprehensive website that includes the franchisee's location contact information. This obligation is outlined in Section 1.9.A of the Franchise Agreement.
Ledgers also retains sole control over all aspects of digital marketing related to the Franchised Business. This includes the right to create, operate, and promote websites, social media accounts, applications, and digital advertising. While franchisees can use their own advertising materials, they must first submit them to Ledgers for written approval, which must adhere to federal, state, and local laws. If approval is not received within 14 days, the material is deemed disapproved.
Furthermore, franchisees are not allowed to have an independent website or use any domain name for their Franchised Business without obtaining prior written approval from Ledgers. This ensures that all online representations of the Ledgers brand are consistent and controlled by the franchisor. This level of control is common in franchising, as it allows the franchisor to maintain brand standards and manage the overall online presence of the franchise system.