How much did Ledgers spend on advertising and promotions in 2023?
Ledgers Franchise · 2025 FDDAnswer from 2025 FDD Document
NIFICANT ACCOUNTING POLICIES (Continued)
Income Tax Status (Continued)
It is the Company's policy to evaluate all tax positions to identify those that may be considered uncertain.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to Ledgers' 2025 Franchise Disclosure Document, the company's total advertising expense for the year ending December 31, 2023, was $9,910. This figure reflects the total amount Ledgers spent on advertising and promotional activities during that year.
For a prospective franchisee, this information provides insight into the level of investment Ledgers makes in promoting its brand and services. While franchisees are required to contribute 3% of their gross revenues into the Advertising Fund monthly, this figure represents Ledgers's own corporate expenditure on advertising.
It's important to note that franchisees also have local advertising and promotion responsibilities, and their contributions to the Advertising Fund are separate from this corporate expense. The FDD specifies that Ledgers may use these funds for various advertising methods, including online, radio, television, direct mail, and print advertising, and is not required to spend any specific amount in a franchisee's particular area.