If Ledgers discontinues or modifies its Marks, what is the franchisee required to do?

According to Ledgers's 2025 Franchise Disclosure Document, if Ledgers discontinues or modifies its Marks, franchisees must adopt and use any new Marks as required by Ledgers. The franchisee is responsible for any expenses incurred as a result of adopting and using these new Marks. This requirement ensures that all Ledgers franchises maintain a consistent brand identity, even if the specific trademarks change over time.

This provision means that a prospective Ledgers franchisee should be prepared for the possibility of rebranding. While the FDD does not specify how often Ledgers might modify its Marks, franchisees need to budget for potential expenses related to changing signage, marketing materials, and other branded items. These costs could include new signage, updated business cards, and changes to online presence.

It is important for a potential Ledgers franchisee to understand that they will bear the financial burden of these changes. This is a fairly standard practice in franchising, as franchisors need the flexibility to update their brand to stay relevant in the market. However, franchisees should inquire about the potential frequency and scope of such changes during their due diligence to better estimate potential future costs. Franchisees should also seek clarity on how much advance notice Ledgers will provide before requiring a change to the Marks, allowing them time to budget and plan for the transition.