Does Ledgers have guidelines for internet and social media marketing?
Ledgers Franchise · 2025 FDDAnswer from 2025 FDD Document
You and other franchisees may not solicit (but may accept) orders from consumers outside of your Territory, including through the use of other channels of distribution, such as the Internet, catalog sales, telemarketing, or other direct marketing, but you may engage in internet and social media marketing pursuant to our guidelines which such marketing may extend outside your Territory.
Source: Item 12 — TERRITORY (FDD pages 32–34)
What This Means (2025 FDD)
According to Ledgers' 2025 Franchise Disclosure Document, franchisees may engage in internet and social media marketing, but must adhere to the guidelines set by Ledgers. While franchisees cannot actively solicit customers outside of their designated territory, they are permitted to accept orders from consumers outside their territory, including those that come through internet and social media marketing efforts.
This policy has important implications for prospective franchisees. It means that while Ledgers franchisees are granted a protected territory, they are not entirely restricted from reaching customers beyond those geographical boundaries through online marketing. This could allow franchisees to expand their customer base and increase revenue. However, it also means that franchisees must stay up-to-date with Ledgers' internet and social media marketing guidelines to ensure compliance.
It is common for franchisors to set guidelines for marketing activities to maintain brand consistency and ensure that franchisees are not engaging in practices that could harm the brand's reputation. Prospective franchisees should carefully review these guidelines and understand how they may impact their marketing strategies. Franchisees should also inquire about the process for updating and communicating these guidelines, as they may change over time.