For a Ledgers franchise, who is responsible for registering the assigned 'doing business as' name with state or local regulatory bodies?
Ledgers Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not use the words "LEDGERS" or "LOYALTY BUSINESS SERVICES" or any confusingly similar words as any part of the name of a corporation, LLC or other entity. However, Ledgers, Loyalty Business Services or LBS followed by your entity number, or such other designation as we will specify, will be your "doing business as" name for an entity which owns this franchise, sometimes also called your "assumed name," "trading as" name, or "fictitious name." You are solely responsible for registering your assigned "doing business as" with your state or local regulatory bodies.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to Ledgers' 2025 Franchise Disclosure Document, the franchisee is solely responsible for registering their assigned 'doing business as' name with state or local regulatory bodies.
Ledgers requires franchisees to use their trademarks and service marks to represent their franchise to the public. While franchisees cannot use 'LEDGERS' or 'LOYALTY BUSINESS SERVICES' as part of their corporate entity name, they will have an assigned 'doing business as' name that includes Ledgers, Loyalty Business Services, or LBS, followed by their entity number or another designation specified by Ledgers.
This means that while Ledgers dictates the format of the 'doing business as' name, the responsibility for legally registering that name to comply with local regulations falls entirely on the franchisee. This registration is important for legal and operational compliance, ensuring the franchisee can legally operate under that name in their specific location.