For a Ledgers franchise, what is the permitted 'doing business as' name structure for an entity owning the franchise?
Ledgers Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not use the words "LEDGERS" or "LOYALTY BUSINESS SERVICES" or any confusingly similar words as any part of the name of a corporation, LLC or other entity. However, Ledgers, Loyalty Business Services or LBS followed by your entity number, or such other designation as we will specify, will be your "doing business as" name for an entity which owns this franchise, sometimes also called your "assumed name," "trading as" name, or "fictitious name." You are solely responsible for registering your assigned "doing business as" with your state or local regulatory bodies.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to Ledgers's 2025 Franchise Disclosure Document, franchisees are restricted in how they name their business entities. Specifically, franchisees cannot use "LEDGERS" or "LOYALTY BUSINESS SERVICES" or any confusingly similar words as part of the legal name of a corporation, LLC, or other entity.
However, Ledgers does allow a specific 'doing business as' (DBA) name structure. The permitted DBA name for an entity owning a Ledgers franchise is "Ledgers, Loyalty Business Services or LBS" followed by the entity number or another designation specified by Ledgers.
It is the franchisee's responsibility to register this assigned DBA name with the appropriate state or local regulatory bodies. This ensures that the franchisee is operating under a legally recognized name while also adhering to Ledgers's branding guidelines.