For a Ledgers franchise, what designation besides the entity number can be used in the 'doing business as' name?
Ledgers Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not use the words "LEDGERS" or "LOYALTY BUSINESS SERVICES" or any confusingly similar words as any part of the name of a corporation, LLC or other entity. However, Ledgers, Loyalty Business Services or LBS followed by your entity number, or such other designation as we will specify, will be your "doing business as" name for an entity which owns this franchise, sometimes also called your "assumed name," "trading as" name, or "fictitious name." You are solely responsible for registering your assigned "doing business as" with your state or local regulatory bodies.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to the 2025 Ledgers Franchise Disclosure Document, franchisees may use "Ledgers", "Loyalty Business Services" or "LBS" followed by their entity number as their 'doing business as' name. Alternatively, franchisees can use such other designation as Ledgers will specify. This name will be used for the entity that owns the franchise, and is also referred to as the 'assumed name', 'trading as' name, or 'fictitious name'.
It is important to note that franchisees are prohibited from using the words "LEDGERS" or "LOYALTY BUSINESS SERVICES" or any confusingly similar words as part of the name of a corporation, LLC, or other entity. The permitted 'doing business as' name provides a specific exception to this rule, allowing franchisees to operate under the Ledgers brand while still maintaining a distinct legal entity.
Ledgers franchisees are solely responsible for registering their assigned 'doing business as' name with the appropriate state or local regulatory bodies. This registration ensures that the franchisee is legally operating under the chosen name and complies with all applicable regulations. Prospective franchisees should confirm the specific requirements for registering a 'doing business as' name in their state or locality.