When did Fide Holding LLC change its name to Loyalty Business Services LLC for Ledgers?

According to Ledgers' 2025 Franchise Disclosure Document, the company, originally named Fide Holding LLC, changed its corporate name to Loyalty Business Services LLC on June 4, 2020. This is important for prospective franchisees to note as it establishes the current legal entity behind the Ledgers franchise. Understanding the history and evolution of the franchisor can provide insights into the stability and maturity of the franchise system.

Knowing the date of the name change helps a potential franchisee verify the information during their due diligence. They can check public records and legal documents to confirm the change and ensure that the franchise agreement is with the correct legal entity. This verification is a standard practice in franchise research to avoid any potential legal or business complications in the future.

Furthermore, the FDD clarifies that Ledgers began offering franchises in June 2020, coinciding with the name change to Loyalty Business Services LLC. This suggests that the rebranding and the start of franchising activities were closely linked, possibly indicating a strategic shift in the company's direction. This information is useful for a prospective franchisee to understand the timeline of Ledgers' development as a franchise system.