Can Ledgers create and operate websites to promote the Ledgers brand, Franchised Business, marks, and franchise opportunities?
Ledgers Franchise · 2025 FDDAnswer from 2025 FDD Document
We will develop and maintain a comprehensive website that contains your location's contact information. (Franchise Agreement, Section 1.9.A).
Digital Marketing**.** We may create, operate and promote websites, social media accounts (including but not limited to Facebook, Twitter, and Instagram), applications, digital advertising (including pay-per-click and display ads) or other means of digital marketing to promote the brand, Franchised Business, Marks and franchise opportunities. We have the sole right to control all aspects of any digital marketing including all digital marketing related to your Franchised Business. (Franchise Agreement, Section 1.9.B).
Digital Campaigns**.** We may negotiate contracts with vendors such as Google AdWords. If you choose to participate, you must pay your pro-rata share either directly to the vendor or reimburse us if we are paying the vendor. (Franchise Agreement, Section 1.9.B).
Print Material. We supply you with templates of fliers, coupons, and other print material.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2025 FDD)
According to Ledgers's 2025 Franchise Disclosure Document, Ledgers retains the right to create, operate, and promote websites, social media accounts, applications, digital advertising, and other digital marketing methods to promote the brand, Franchised Business, marks, and franchise opportunities. Ledgers also has the sole right to control all aspects of any digital marketing, including digital marketing related to the franchisee's Franchised Business.
Ledgers may negotiate contracts with vendors like Google AdWords. If a franchisee chooses to participate in these vendor programs, they must pay their pro-rata share either directly to the vendor or reimburse Ledgers if Ledgers is paying the vendor.
While Ledgers maintains control over the brand's digital presence, franchisees are restricted in creating their own independent websites. According to the FDD, a franchisee is not allowed to have an independent website or obtain/use any domain name for their Franchised Business without first obtaining written approval from Ledgers. Any social media used to promote the Franchise Business must also be in accordance with Ledgers' manual.