What is the consequence if a Ledgers franchisee uses their own advertising material without written approval?
Ledgers Franchise · 2025 FDDAnswer from 2025 FDD Document
Use of Your Own Advertising Material. You may use your own advertising materials provided that you submit them to us and we approve them, in writing, and they adhere to federal, state and local law. If our written approval is not received within 14 days from the date we received the material, the material is deemed disapproved. (Franchise Agreement, Section 1.9.D).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 27–32)
What This Means (2025 FDD)
According to Ledgers's 2025 Franchise Disclosure Document, a franchisee must obtain written approval from Ledgers before using their own advertising materials. If a franchisee submits advertising materials to Ledgers and does not receive written approval within 14 days from the date Ledgers received the material, the material is "deemed disapproved."
This means a Ledgers franchisee cannot use advertising materials they created themselves unless Ledgers explicitly approves them in writing. The 14-day timeframe provides a defined window for approval, but silence from Ledgers is equivalent to disapproval. This requirement ensures that all advertising adheres to Ledgers's brand standards and complies with all applicable laws.
This policy is fairly standard in franchising, as franchisors typically want to maintain control over brand messaging and ensure consistency across all franchise locations. Prospective Ledgers franchisees should factor this approval process into their marketing plans and timelines to avoid delays or potential violations of the franchise agreement.