What is the condition for Ledgers franchisees to use their own advertising materials?
Ledgers Franchise · 2025 FDDAnswer from 2025 FDD Document
Use of Your Own Advertising Material. You may use your own advertising materials provided that you submit them to us and we approve them, in writing, and they adhere to federal, state and local law. If our written approval is not received within 14 days from the date we received the material, the material is deemed disapproved. (Franchise Agreement, Section 1.9.D).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 27–32)
What This Means (2025 FDD)
According to Ledgers' 2025 Franchise Disclosure Document, franchisees may use their own advertising materials if they first submit the materials to Ledgers for written approval. The materials must also adhere to all federal, state, and local laws. If Ledgers does not provide written approval within 14 days of receiving the materials, the advertising is considered disapproved.
This means that as a Ledgers franchisee, you have the option to create your own advertising, but you cannot distribute it without the franchisor's consent. This is a fairly standard practice in franchising, as franchisors want to ensure brand consistency and compliance with advertising regulations. The 14-day review period provides a reasonable timeframe for Ledgers to assess the materials.
It is important to note that Ledgers also supplies franchisees with templates for flyers, coupons, and other print materials. Therefore, franchisees are not completely on their own when it comes to advertising. However, if a franchisee wants to deviate from the provided templates, they must go through the approval process. Franchisees should factor this review period into their marketing timelines to avoid delays in their advertising campaigns.