What is the condition for a Ledgers franchisee to participate in digital campaigns?

According to Ledgers's 2025 Franchise Disclosure Document, if a franchisee chooses to participate in digital campaigns, they must pay their pro-rata share. This payment can be made either directly to the vendor or by reimbursing Ledgers if Ledgers is paying the vendor.

This means that while Ledgers controls all aspects of digital marketing for the Franchised Business, franchisees have the option to participate in specific digital campaigns. However, this participation comes with the responsibility of covering their portion of the costs associated with the campaign. The pro-rata share would likely be determined based on factors such as the franchisee's territory size or revenue potential compared to the entire franchise system.

For a prospective Ledgers franchisee, this condition implies that they should budget for potential digital marketing expenses in addition to the standard advertising fees. It also means they should inquire about the types of digital campaigns Ledgers typically runs, the associated costs, and how the pro-rata share is calculated to make an informed decision about participating. Understanding the potential return on investment for these campaigns will be crucial in deciding whether to allocate funds to this area.

It's also important to note that Ledgers retains the sole right to control all aspects of digital marketing, even if a franchisee participates and contributes financially. This means franchisees will not have direct control over the campaigns but can benefit from the brand's overall digital marketing efforts while having the option to boost their local presence through these optional campaigns.