When did Ledgers change its name to Loyalty Business Services, LLC?

According to Ledgers' 2025 Franchise Disclosure Document, the company, formerly known as Fide Holding, LLC, officially changed its name to Loyalty Business Services, LLC on June 1, 2020. This change reflects an amendment to the articles of organization by the members of Fide Holding, LLC. The company was initially organized in 2019 in the Commonwealth of Virginia.

This name change is significant for prospective franchisees as all legal and contractual documents will reflect the new name, Loyalty Business Services, LLC. Franchisees should ensure they understand that while the company also operates under the name Ledgers, the formal legal entity is Loyalty Business Services, LLC. This is particularly important when entering into agreements or dealing with legal matters related to the franchise.

Furthermore, the FDD clarifies that franchisees cannot use "LEDGERS" or "LOYALTY BUSINESS SERVICES" or any confusingly similar words as part of their business's legal entity name. However, franchisees can use "Ledgers", "Loyalty Business Services" or "LBS" followed by their entity number as their "doing business as" name. Franchisees are responsible for registering this assigned name with their state or local regulatory bodies.