What is the business that Ledgers' affiliate, Purely Pet LLC d/b/a Salty Dawg, operates in?
Ledgers Franchise · 2025 FDDAnswer from 2025 FDD Document
We have an affiliate, Purely Pet LLC d/b/a Salty Dawg formed on May 20, 2024, with a principal business address of 780 Lynnhaven Parkway, Suite 240, Virginia Beach, VA 23452. Salty Dawg offers franchise opportunities for the operation of high-end pet salons providing (A) at present, high-end pet grooming services, retail sales of pet food and pet treats, retail sales of various pet merchandise, and other services related to pet care to pet owners and (B) in the future, may include providing training to groomers and offering groomer certifications. Salty Dawg also offers franchise opportunities for Area Representatives to recruit and support unit franchisees. This affiliate has offered franchises since August 2024. They do not offer franchises in any other line of business. As of December 31, 2024, Salty Dawg had 2 unit franchised unit outlets and 1 Area Representative franchised outlet. They do not provide any products or services to you.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–10)
What This Means (2025 FDD)
According to the 2025 Ledgers Franchise Disclosure Document, Purely Pet LLC, which operates under the name Salty Dawg, is an affiliate of Ledgers that offers franchise opportunities for high-end pet salons. These salons provide pet grooming services, retail sales of pet food and treats, and various pet merchandise.
Salty Dawg began offering franchises in August 2024. As of December 31, 2024, Salty Dawg had 2 unit franchised outlets and 1 Area Representative franchised outlet. In the future, Salty Dawg may also offer training to groomers and groomer certifications.
Ledgers franchisees should be aware that Salty Dawg, as an affiliate, does not provide any products or services to them. Instead, it operates independently in the pet care industry, while Ledgers focuses on business advisory, bookkeeping, payroll, and income tax preparation services.