What are 'Multi-Area Marketing Programs' in the context of a Learningrx franchise?
Learningrx Franchise · 2025 FDDAnswer from 2025 FDD Document
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- (e) to acquire businesses that are the same as or similar to the LearningRx Center and operate such businesses regardless of where such businesses are located, including inside the Territory and to be acquired by any third-party which operates businesses that are the same as or similar to the LearningRx Center regardless of where such businesses are located, including inside the Territory;
- (f) to implement multi-area marketing programs, including regional pricing and service programs which may allow Franchisor or others to solicit or sell clients or otherwise dictate service and pricing strategy, anywhere. Franchisor reserves the right to issue mandatory policies to coordinate such multi-area marketing programs, including the right to establish minimum or maximum pricing for such programs, as permitted by law; and
- (g) to permit pre-existing PACE licensees and Clinical licensees to continue to operate per a PACE license and/or Clinical license anywhere, including inside the Territory, provided, however, Franchisor and Franchisee agree that Franchisor will not enter into any new PACE license for a location that is closer than fifteen (15) miles from the front door of Franchisee's Center and Franchisee acknowledges that Franchisor has the right to enter into Clinical licenses anywhere outside of Territory.
5. FEES AND ROYALTIES
- 5.1 Payment of Fees and Royalties. All payments required under this Section are imposed by and payable to Franchisor or its affiliates and are non-refundable except as expressly provided below.
Source: Item 23 — RECEIPT (FDD pages 54–209)
What This Means (2025 FDD)
According to the 2025 Learningrx Franchise Disclosure Document, Multi-Area Marketing Programs are marketing channels used by Learningrx. Franchisees have the exclusive right to service customers within their territory generated by these programs, except those generated through the Internet.
The Learningrx franchisor can implement these multi-area marketing programs, including regional pricing and service programs, which may allow Learningrx to solicit or sell clients or otherwise dictate service and pricing strategy anywhere. The franchisor can issue mandatory policies to coordinate such programs, including setting minimum or maximum pricing, as permitted by law.
Multi-Area Marketing channels are also referenced in the context of Covenants Not to Compete. During the term of the agreement and for two years after termination, transfer, or expiration, the franchisee agrees not to compete on the Internet or on any other Multi-Area Marketing channels used by Learningrx.