Does the Learningrx Marketing Development Fund (MDF) cover reputation management?
Learningrx Franchise · 2025 FDDAnswer from 2025 FDD Document
evelopment Territory.
ITEM 6 OTHER FEES
| Name of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Royalty Fee | 8% of Gross Revenues or the Minimum Monthly Royalty (Notes 2, 3, and 4); adjusted to 7.5% for revenues above $500,000/yr and to 7% for revenues above $750,000/yr (within a calendar year) | Due on the 10th day of each month for the prior month's Gross Revenues | Required of all Franchisees. |
| Marketing Development Fund ("MDF") | 3% of Gross Revenues per month, or the Minimum MDF Payment, up to a maximum of $15,000 per calendar year per Center (Note 6) | Due on the 10th day of each month for the prior month's Gross Revenues | Required of all Franchisees. MDF includes the development of: marketing materials, public relations materials, a local Center website, materials for & national outreach to professionals, digital marketing materials and systems, a national website, and other websites. This fund also invests in efforts to publish research studies, hosting, social media management, reputation management, and national SEO efforts for the various web properties. |
| Boost Marketing Program | Up to $3,000 per year (Note 4) | As Incurred | Includes local SEO services, local call and lead tracking, local web directories, local review sites, and reputation management services. Required of all Franchisees. |
| Center Marketing Program | Up to $2,000 per month (Note 5) | As Incurred | st year, the Center After the 1 marketing plan will be required of a Center that generates less than $300,000 gross revenue for a standard franchise or $150,000 for a micro franchise for the previous 12-month period and the franchisee fails to meet its minimum marketing requirements for the past 12 months. |
| Cooperative Advertising Requirement | Not currently assessed. (Note 78) | As determined by the cooperative | Advertising contributions made to the advertising cooperatives are determined by majority vote of members of the cooperative. The funds are used to develop and implement special advertising and promotions for the region. These advertising contributions mad |
Source: Item 6 — OTHER FEES (FDD pages 13–19)
What This Means (2025 FDD)
According to Learningrx's 2025 Franchise Disclosure Document, the Marketing Development Fund (MDF) does cover reputation management. Franchisees are required to pay 3% of gross revenues per month, or a minimum MDF payment of $200 for Micro Franchises and $300 for Standard Franchises, up to a maximum of $15,000 per calendar year per center.
The MDF is used for several marketing purposes, including the development of marketing and public relations materials, local center websites, materials for national outreach, digital marketing systems, and a national website. The fund also supports publishing research studies, hosting, social media management, reputation management, and national SEO efforts for various web properties.
In addition to the MDF, Learningrx franchisees are also required to participate in the Boost Marketing Program, which costs up to $3,000 per year. This program also includes reputation management services, along with local SEO, call and lead tracking, web directories, and local review sites. These fees are due on the 10th day of each month for the prior month's gross revenues.