What are 'Licensed Marks' for a Learningrx franchise?
Learningrx Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee is not an entity, then these individuals must sign this Agreement: the spouse of the Franchisee, every manager of the Franchisee, each Guarantor of the Franchisee, the spouse of each Guarantor, and each employee having access to the Franchisor's confidential information.*
| Franchise System Expenses | $4 49,892 | $360,968 |
|---|---|---|
| Overhead | 1 89,286 | 163,000 |
| Research and development costs | 39,000 | 60,000 |
| Sales | 69,000 | 96,000 |
| Technology | 1 75,000 | 178,000 |
| Total | $9 22,178 | $857,968 |
RECITALS
WHEREAS, Franchisor has developed a unique system (the "System") and is engaged in the business of offering, selling or granting franchises or licenses for the operation of a location to provide education services, including but limited to (a) learning enhancement courses, programs or products, (b) brain training or cognitive training courses, programs or products and (c) reading training courses, programs, or products ("Business"), known as "LearningRx Training Centers"; and,
WHEREAS, Franchisor has granted to Franchisee the limited right to develop a LearningRx Business using the System, the Licensed Marks and the Trade Secrets, pursuant to a Franchise Agreement entered into on the ____day of _________, 20__ ("Franchise Agreement"), by and between Franchisor and Franchisee;
Source: Item 23 — RECEIPT (FDD pages 54–209)
What This Means (2025 FDD)
According to Learningrx's 2025 Franchise Disclosure Document, the 'Licensed Marks' encompass various identifiers used to represent the Learningrx system. These include trade names, service marks, trademarks, logos, emblems, and indicia of origin, with "LearningRx" specifically mentioned as one of these marks. The Licensed Marks serve to identify the source of Learningrx's services and products to the public. They also represent the high standards of quality, appearance, service, and distinctive marketing associated with the Learningrx brand.
These marks are used in connection with the Learningrx system, which includes uniform standards, specifications, and procedures for performing services, merchandising, management, financial control, operations, quality and uniformity of services, training, assistance, and advertising, marketing, and promotional programs. Learningrx retains the right to modify or further develop these marks over time. The franchise agreement grants the franchisee the right to use these licensed marks to develop their Learningrx business.
For a prospective franchisee, understanding the scope and usage of these Licensed Marks is crucial. They are not merely decorative; they are integral to the brand's identity and reputation. Franchisees must adhere to Learningrx's guidelines on how these marks are displayed and used, ensuring consistency across all Learningrx centers. Any unauthorized use of the marks could lead to a breach of the franchise agreement.
Learningrx maintains control over the Licensed Marks, including their use on the internet. Franchisees are generally restricted from independently marketing on the internet or using domain names similar to the marks without prior written approval from Learningrx. This control ensures brand consistency and prevents potential misuse of the Learningrx identity online. Franchisees need to be aware of these limitations and work closely with Learningrx for any online marketing initiatives.