When must the initial marketing campaign funds be spent for a Learningrx franchise?

According to Learningrx's 2025 Franchise Disclosure Document, franchisees are required to allocate funds for an initial marketing campaign. The amount ranges from $15,000 to $30,000, depending on the size of the territory. This investment is intended to cover the costs of media, print, and marketing materials and products, and is managed with an approved marketing consultant.

The FDD stipulates a specific timeframe for deploying these marketing funds. The initial marketing campaign must be executed within a window that starts 90 days before the Learningrx center's opening and extends to 90 days after the center's opening. This means franchisees have a 6-month period in which to spend the marketing funds.

This requirement ensures that new Learningrx centers launch with adequate promotional support to generate initial business. It also provides flexibility for franchisees to tailor their marketing efforts to best suit their local market conditions, either by front-loading marketing before the opening to create awareness or by continuing marketing efforts after the opening to sustain momentum. The funds are to be paid to third-party vendors.