Will Kidokinetics use the Brand Development Fund for advertising principally for the solicitation for the sale of Franchises?

According to Kidokinetics' 2024 Franchise Disclosure Document, the Brand Development Fund will not be used for advertising primarily to solicit franchise sales. However, Kidokinetics retains the right to include a notation in any advertisement or website indicating "franchises available" or similar phrasing.

Kidokinetics has sole discretion in determining the content, concepts, materials, media, endorsements, frequency, placement, location, and all other matters pertaining to any of the advertising activities. Any surplus of monies in the Brand Development Fund may be invested by Kidokinetics in its sole discretion, and unused funds collected in any calendar year will be applied to the following year's funds.

As a franchisee, it is important to understand that expenditures from the Brand Development Fund in or affecting any geographic area may not be proportionate or equivalent to the Brand Development Fund Contribution by franchisees operating in that geographic area, and that a franchisee may not benefit directly or in proportion to their Brand Development Fund Contribution. An unaudited financial accounting of the operations of the Brand Development Fund will be prepared annually and provided to franchisees upon written request.