Under the Kidokinetics franchise agreement, what actions are franchisees prohibited from taking that would be considered disparagement of the Released Parties?

According to Kidokinetics' 2024 Franchise Disclosure Document, franchisees must conduct all advertising programs in a dignified manner that will not detract from the reputation of the Kidokinetics system or its marks. Franchisees must also submit all advertising and print materials, including signs, brochures, websites, press releases, media packets, and media information, to Kidokinetics for written approval before they are printed or published. This ensures that all advertising aligns with the brand's standards and reputation.

These stipulations mean that a Kidokinetics franchisee cannot make disparaging remarks or engage in advertising practices that harm the brand's image. All marketing efforts must be pre-approved by Kidokinetics, giving the franchisor control over how the brand is presented to the public. This is a common practice in franchising, designed to maintain brand consistency and protect the franchisor's reputation.

By requiring franchisees to obtain prior written approval for all advertising and promotional materials, Kidokinetics aims to control the messaging and maintain a consistent brand image. This protects the Kidokinetics brand from potentially damaging or inappropriate advertising. Franchisees need to be aware that they cannot independently create and disseminate marketing materials without the franchisor's consent.