What was the total number of Kidokinetics outlets at the end of 2023?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised Outlets* | 2021 | 7 | 7 | 0 |
| 2022 | 7 | 36 | +29 | |
| 2023 | 36 | 121 | +85 | |
| Company-Owned** | 2021 | 1 | 4 | +3 |
| 2022 | 4 | 6 | +2 | |
| 2023 | 6 | 9 | +3 | |
| Total Outlets | 2021 | 8 | 11 | +3 |
| 2022 | 11 | 42 | +31 | |
| 2023 | 42 | 130 | +88 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 54–59)
What This Means (2024 FDD)
According to Kidokinetics's 2024 Franchise Disclosure Document, at the end of 2023, there were a total of 130 outlets. This number includes both franchised and company-owned outlets. Specifically, there were 121 franchised outlets and 9 company-owned outlets.
When evaluating a franchise opportunity, it is essential for prospective franchisees to understand the growth and composition of the franchise system. The number of outlets at the end of a given year provides a snapshot of the brand's footprint and market presence. A growing number of outlets can indicate a healthy and expanding franchise system, while a declining number may raise concerns about the brand's performance or franchisee satisfaction.
For a prospective Kidokinetics franchisee, this data point indicates the overall size of the Kidokinetics system. It is important to consider this number in conjunction with other factors, such as the number of new outlets opened, the number of terminations, and the overall financial performance of the franchise, to gain a comprehensive understanding of the franchise opportunity. Reviewing the growth trend over the past few years can also provide insights into the brand's momentum and potential for future expansion.
It is also important to note that Kidokinetics designates each franchised territory as a separate "outlet," and a single franchisee may operate multiple outlets. This means that the number of franchisees may be lower than the total number of franchised outlets. A prospective franchisee should clarify with Kidokinetics the average number of outlets operated by a single franchisee to better understand the operational scale and potential revenue opportunities.