What specific marks are included in the definition of 'Marks' for a Kidokinetics business?

According to Kidokinetics' 2024 Franchise Disclosure Document, the term 'Marks' encompasses various elements used in the operation of a Kidokinetics business. These include logotypes, service marks, and trademarks, specifically mentioning 'KIDOKINETICS' as one of the included marks. The definition extends to any other trademarks, service marks, or trade names that Kidokinetics designates for use by its franchisees.

Furthermore, the definition of 'Marks' also incorporates any distinctive trade dress that is used to identify a Kidokinetics business. This includes trade dress both currently in use and those created in the future. This broad definition ensures that all visual and branding elements associated with Kidokinetics are protected and consistently applied across all franchise locations.

As a Kidokinetics franchisee, it is crucial to understand and adhere to the franchisor's guidelines regarding the use of these marks. Franchisees are required to use only signs, supplies, vehicles, equipment, invoices, and business cards that are imprinted with the Marks and colors prescribed by Kidokinetics. This uniformity is intended to maintain a consistent brand image and uphold the reputation of the Kidokinetics system. Any deviation from these standards could potentially damage the goodwill associated with the Marks and result in a breach of the franchise agreement.