What are the requirements for displaying signs and advertising for a Kidokinetics Business Location and service vehicles?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
accordance with the Franchise Operations Manual;
- 11.1.8. Prominently display signs in and upon the Kidokinetics Business Location and service vehicles using the Marks and/or other advertising of such nature, form, color, number, location and size, and containing such material, as Franchisor may from time to time reasonably direct or approve in writing; and to not display in or upon the Kidokinetics Business Location or elsewhere any sign or advertising media of any kind to which Franchisor reasonably objects, including signs and advertising media which have been outdated. Upon giving Franchisee notice of its objection to same or upon termination of this Agreement, Franchisor may at any time enter upon the Kidokinetics Business Location or elsewhere and remove any objectionable or non-approved signs or advertising media and keep or destroy same without reimbursing Franchisee or without being deemed guilty of trespass or any other tort;
- 11.1.9. Conduct all advertising programs in a dignified manner that will not detract from the reputation of the System or the Marks;
- 11.1.10. Submit all advertising, print materials (including, but not limited to, signs, brochures, websites, etc.), press releases, media packets and media information and any other information to be released for publication relating to the Kidokinetics Business, to Franchisor for written approval, prior to their being printed or published;
- 11.1.11. Offer all and only such services as may from time to time be previously approved and required by Franchisor and only using the equipment approved by Franchisor;
- 11.1.12. Devote Franchisee's full time, energy and best efforts to the efficient and effective management and operation of the Kidokinetics Business and avoid any activities that would conflict or interfere with or be detrimental to such purposes;
- 11.1.13. Not use the Marks except as they relate to the System, and then only as previously approved by Franchisor in writing;
- 11.1.14. Have at all times a Manager who has been properly trained as required herein;
- 11.1.15. Operate Franchisee's Kidokinetics Business for at least those hours, days, and months that Franchisor specifies in the Franchise Operations Manual;
- 11.1.16.
Source: Item 22 — CONTRACTS (FDD page 59)
What This Means (2024 FDD)
According to Kidokinetics's 2024 Franchise Disclosure Document, franchisees must prominently display signs featuring Kidokinetics's marks and advertising at their business locations and on service vehicles. The nature, form, color, number, location, and size of these signs and advertisements must align with the franchisor's directions or written approvals, which ensures brand consistency across all franchise locations. Kidokinetics retains the right to object to any signage or advertising media and can remove non-approved or outdated materials from the business location without reimbursing the franchisee. Franchisees are also required to get written approval from Kidokinetics before printing or publishing any advertising or promotional materials related to their Kidokinetics Business. This includes signs, brochures and websites.
Kidokinetics requires that all advertising programs be conducted in a dignified manner, ensuring they do not negatively impact the reputation of the Kidokinetics system or its marks. Franchisees must use only signs, supplies, vehicles, equipment, invoices, and business cards imprinted with the marks and colors prescribed by Kidokinetics. This extends to vehicle wraps, which Kidokinetics can require franchisees to implement according to designated specifications, at the franchisee's expense.
These stipulations ensure that each Kidokinetics Business uniformly conveys the distinctive image of the brand. By controlling the signage and advertising, Kidokinetics aims to maintain high operating standards and system-wide uniformity, which are crucial for increasing demand for the services offered by all franchisees within the Kidokinetics system. Franchisees must also identify themselves as the owner of the Kidokinetics Business and as an independent Kidokinetics Franchise LLC franchisee in conjunction with any use of the Intellectual Property, including, but not limited to, uses on invoices, order forms, receipts and contracts, as well as the display of a notice in such content and form and at conspicuous locations or on any vehicle as Kidokinetics may designate in writing.