What is the procedure for Kidokinetics franchisees to get approval for advertising and print materials?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
ng Requirement.
- 12.5. Approval of Advertising. All advertising and promotion by Franchisee, in any medium, will be conducted in a professional manner and conform to the standards and requirements of Franchisor as set forth in the Franchise Operations Manual or otherwise. Franchisee shall submit to Franchisor for its approval samples of all advertising and promotional plans and materials and public relations programs that Franchisee desires to use, including, without limitation, any materials in digital, electronic or computerized form, or in any form of media, other than Social Media as addressed in Section 12.6 below, now or hereafter developed that have not been either provided or previously approved by Franchisor. Franchisor shall approve or disapprove such plans and materials within fifteen (15) business days of Franchisor's receipt thereof. Franchisee shall not use such unapproved plans or materials until they have been approved by Franchisor in writing, and shall promptly discontinue use of any advertising or promotional plans or materials, whether or not previously approved, upon notice from Franchisor. Franchisee shall not advertise or use the Marks in any fashion on the Internet or via other means of advertising through telecommunication, or establish any website listing, without the express written consent of Franchisor, which may be withheld in Franchisor's sole discretion. Any advertising, marketing or sales concepts, programs or materials proposed or developed by Franchisee for the Kidokinetics Business and approved by Franchisor may be used by other System franchisees without any compensation to Franchisee.
Source: Item 22 — CONTRACTS (FDD page 59)
What This Means (2024 FDD)
According to Kidokinetics's 2024 Franchise Disclosure Document, franchisees must adhere to specific procedures for advertising and promotional materials. Franchisees are required to submit samples of all advertising and promotional plans, materials, and public relations programs they intend to use to Kidokinetics for approval. This includes materials in digital, electronic, or computerized form, as well as any form of media that has not been previously provided or approved by Kidokinetics.
Kidokinetics will then review these submissions and either approve or disapprove them within fifteen business days of receipt. Franchisees are explicitly prohibited from using any unapproved plans or materials until they receive written approval from Kidokinetics. Furthermore, Kidokinetics retains the right to demand that franchisees immediately stop using any advertising or promotional materials, regardless of whether they had been previously approved.
This approval process extends to online advertising as well. Kidokinetics franchisees need express written consent from Kidokinetics before advertising or using the Kidokinetics marks on the Internet or through other telecommunication advertising methods, including establishing any website listing. This consent can be withheld at Kidokinetics's discretion. Franchisees must also conduct all advertising programs in a dignified manner that does not detract from the reputation of the Kidokinetics system or its marks.