Is Kidokinetics obligated to spend any specific amount on advertising in a franchisee's geographical area?

According to Kidokinetics's 2024 Franchise Disclosure Document, Kidokinetics is not obligated to spend any specific amount on advertising in a franchisee's geographical area. Kidokinetics has complete discretion on how the Brand Development Fund will be utilized and may use the Brand Development Fund for local, regional, or national marketing, or any expenditure that Kidokinetics, in its sole discretion, deems necessary or appropriate to promote or improve the System or the Kidokinetics brand.

Kidokinetics does not guarantee that advertising expenditures from the Brand Development Fund will benefit a franchisee directly, on a pro rata basis, or at all. Kidokinetics will not use the Brand Development Fund Contributions for advertising that is principally a solicitation for the sale of Franchises, but Kidokinetics reserves the right to include a notation in any advertisement or website indicating "Franchises Available" or similar phrasing.

This means that while franchisees contribute to the Brand Development Fund, Kidokinetics ultimately decides how those funds are spent, and there's no guarantee that any of that money will be used for advertising that directly benefits a specific franchisee's location. This is a common practice in franchising, where brand-building is often prioritized over localized marketing efforts. However, franchisees are required to spend a minimum amount on local marketing, giving them some control over advertising in their specific area.