What was the net change in the number of Kidokinetics franchised outlets during the year 2023?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised Outlets* | 2021 | 7 | 7 | 0 |
| 2022 | 7 | 36 | +29 | |
| 2023 | 36 | 121 | +85 | |
| Company-Owned** | 2021 | 1 | 4 | +3 |
| 2022 | 4 | 6 | +2 | |
| 2023 | 6 | 9 | +3 | |
| Total Outlets | 2021 | 8 | 11 | +3 |
| 2022 | 11 | 42 | +31 | |
| 2023 | 42 | 130 | +88 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 54–59)
What This Means (2024 FDD)
According to Kidokinetics's 2024 Franchise Disclosure Document, the net change in the number of franchised outlets during 2023 was an increase of 85. At the start of 2023, there were 36 franchised outlets, and by the end of the year, this number had grown to 121. This substantial increase indicates significant expansion within the Kidokinetics franchise system during that year.
For a prospective franchisee, this growth trend could be seen as a positive indicator of the brand's momentum and market acceptance. However, it's important to investigate further to understand the factors driving this growth, such as the effectiveness of Kidokinetics's franchisee support, the strength of its marketing strategies, and the overall demand for children's fitness programs in various territories. Understanding these factors can help a potential franchisee assess the sustainability and potential of this growth.
It is also important to note that while the number of franchised outlets increased significantly, prospective franchisees should also consider other factors such as the number of franchise terminations, non-renewals, and transfers to gauge the overall health and stability of the Kidokinetics franchise system. A high growth rate coupled with high turnover could indicate underlying issues that need to be addressed. Reviewing the complete Item 20 data, including the performance of outlets in specific states, will provide a more comprehensive understanding of the franchise's performance.
In summary, the reported net change of +85 franchised outlets for Kidokinetics in 2023 suggests a period of rapid expansion. While this may be an encouraging sign, potential franchisees should conduct thorough due diligence to understand the reasons behind this growth and to evaluate the long-term viability of the franchise opportunity.