Can Kidokinetics internet advertising fees be credited to the Local Marketing Requirement?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
- 12.4. Internet Advertising.
At Franchisee's sole cost and expense, Franchisee must have paid advertising on the Internet, advertising Franchisee's Kidokinetics Business, including, but not limited to, Google, Yahoo, Bing and MSN.
These fees may be credited to your Local Marketing Requirement.
Source: Item 22 — CONTRACTS (FDD page 59)
What This Means (2024 FDD)
According to Kidokinetics's 2024 Franchise Disclosure Document, franchisees are required to participate in local marketing efforts. Franchisees must spend the greater of $500 or 2% of gross sales per month on a rolling 12-month average for local marketing.
The FDD specifies that franchisees must engage in paid internet advertising for their Kidokinetics business, including platforms like Google, Yahoo, Bing, and MSN. The document explicitly states that these internet advertising fees can be credited towards the local marketing requirement.
This means that Kidokinetics franchisees can use their spending on internet advertising to satisfy their local marketing obligations, providing flexibility in how they meet the marketing requirements. All advertising and promotional plans and materials must be approved by Kidokinetics.