What does the Initial Marketing Package for the first Kidokinetics territory include?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
Marketing
To market your first Kidokinetics Business in your territory, you will pay us $5,000 for an Initial Marketing Package. The Initial Marketing Package for your first territory includes updating the Kidokinetics website and social media to incorporate reference to your Kidokinetics Business, two whip banners, a package of collateral materials, a local press release, and a direct mail marketing campaign targeting institutional client opportunities. For each additional Franchise you open, you will pay $1,000 for an Initial Marketing Package that includes direct mail marketing to institutional clients within the additional territory for your Kidokinetics
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 26–34)
What This Means (2024 FDD)
According to Kidokinetics's 2024 Franchise Disclosure Document, franchisees must pay $5,000 for an Initial Marketing Package to market their first Kidokinetics business. This package includes several components designed to help launch the business within the designated territory.
The Initial Marketing Package consists of updating the Kidokinetics website and social media to include the new Kidokinetics Business, providing two whip banners for promotional display, and supplying a package of collateral marketing materials. Additionally, Kidokinetics will create and distribute a local press release to generate local awareness.
Finally, the package includes a direct mail marketing campaign specifically targeting institutional client opportunities. For each additional franchise a franchisee opens, they will pay $1,000 for an Initial Marketing Package that includes direct mail marketing to institutional clients within the additional territory for their Kidokinetics Business.