What is included in the Initial Marketing Package that Kidokinetics provides for the first franchise?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
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We will provide an initial marketing package ("Initial Marketing Package") when you sign your Franchise Agreement. You will pay us $5,000 for the Initial Marketing Package for your first Franchise and it includes updating the Kidokinetics website and social media to incorporate reference to your Kidokinetics Business, two whip banners, a package of collateral materials, a local press release, and a direct mail marketing campaign targeting institutional client opportunities. This fee for the Initial Marketing Package for your first Franchise is uniform and non-refundable and is due when you enter into your first Franchise Agreement.
If you purchase a Multi-Franchise or purchase additional Franchises, you will pay us $1,000 for the Initial Marketing Package for each additional Kidokinetics Business you open. The Initial Marketing Package for additional Franchises includes a direct marketing campaign targeting institutional client opportunities. This fee for the Initial Marketing Package for additional Franchises is uniform and non-refundable and is due when you enter into the franchise agreement for the additional Fran
Source: Item 5 — INITIAL FEES (FDD pages 11–13)
What This Means (2024 FDD)
According to Kidokinetics's 2024 Franchise Disclosure Document, the initial marketing package for the first franchise costs $5,000. This package includes several components designed to help a new Kidokinetics franchisee launch their business. Specifically, the package features updates to the Kidokinetics website and social media to include the new franchisee's business, providing them with an online presence from the start. It also includes two whip banners for local advertising and a package of collateral materials for distribution.
To further support the launch, Kidokinetics provides a local press release to help the franchisee announce their opening to the community. Additionally, the initial marketing package includes a direct mail marketing campaign that is specifically targeted at institutional client opportunities. This targeted approach aims to quickly connect the new Kidokinetics franchise with potential clients such as schools or community centers.
For franchisees who purchase additional Kidokinetics franchises, the initial marketing package for each additional franchise costs $1,000 and includes a direct marketing campaign targeting institutional client opportunities. The initial marketing package fee for the first franchise is non-refundable and is due when the franchisee enters into their first Franchise Agreement.