If a Kidokinetics franchisee is granted approval to establish an internet presence, what standards and policies must they follow?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
Internet
You are restricted from establishing a presence on, or marketing, promoting or advertising your Kidokinetics Business, using the Internet or other electronic media without our prior written approval. Except as approved in advance in writing by us, you must not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Kidokinetics Business, including on social media and/or networking site (whether currently existing or developed in the future). If we grant the approval, you: (i) must establish and operate such Internet site in accordance with System standards and any other policies we designate in the Franchise Operations Manual or otherwise in writing from time to time; (ii) must utilize any templates that we provide to you to create and/or modify such site(s); and (iii) must obtain our approval prior to making social media postings and you agree to any social media postings that we, in our sole discretion, determine are inappropriate or detrimental to the goodwill of the System within 24 hours of our notice to you. You must obtain paid advertising on the Internet (i.e., Google, Yahoo, Bing, and MSN) for your Kidokinetics Business. You will obtain these services directly through third parties and are responsible for any fees they charge. These fees may be credited to your Local Marketing Requirement.
We reserve the right to require you to provide us with all social media account information related to the Kidokinetics Business and grant us independent access (including administrator rights) to your Kidokinetics Business social media accounts in order to make upgrades, post information, and manage social media accounts as we deem appropriate for the benefit of the System. (Franchise Agreement, Section 12.6).
We retain the sole right to market on the Internet, including the use of websites, domain names, uniform resource locator's, linking, search engines (and search engine optimization techniques), banner ads, meta-tags, marketing, auction sites, e-commerce and co-branding arrangements. You may be requested to provide content for our Internet marketing, and you must follow our intranet and Internet usage rules, policies and requirements. We retain the sole right to use the Marks on the Internet, including on websites, as domain names, directory addresses, search terms and meta-tags, and in connection with linking, marketing, co-branding and other arrangements. We retain the sole right to approve any linking to, or other use of, the Kidokinetics website.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 26–34)
What This Means (2024 FDD)
According to Kidokinetics's 2024 Franchise Disclosure Document, franchisees must obtain prior written approval from Kidokinetics before establishing any internet presence to market, promote, or advertise their Kidokinetics business. This includes websites, splash pages, profiles, or other presences on the internet, including social media. If Kidokinetics grants approval, the franchisee must adhere to several standards and policies.
First, the franchisee must operate the internet site according to Kidokinetics's system standards and any other policies designated in the Franchise Operations Manual or in writing. Second, franchisees must use any templates provided by Kidokinetics to create or modify their site. Third, franchisees must obtain Kidokinetics's approval before making social media postings and agree to remove any postings that Kidokinetics deems inappropriate or detrimental to the goodwill of the system within 24 hours of notice.
Additionally, franchisees must obtain paid advertising on the internet through third parties like Google, Yahoo, Bing, and MSN, and are responsible for any fees charged by these third parties. These fees may be credited to the Local Marketing Requirement. Kidokinetics also reserves the right to require franchisees to provide all social media account information related to the Kidokinetics business and grant Kidokinetics independent access (including administrator rights) to the franchisee's Kidokinetics business social media accounts to make upgrades, post information, and manage social media accounts as Kidokinetics deems appropriate for the benefit of the system.
Kidokinetics retains the sole right to market on the internet, including the use of websites, domain names, URLs, linking, search engines, banner ads, meta-tags, marketing, auction sites, e-commerce, and co-branding arrangements. Franchisees may be requested to provide content for Kidokinetics's internet marketing and must follow Kidokinetics's intranet and internet usage rules, policies, and requirements. Kidokinetics retains the sole right to use the Marks on the internet, including on websites, as domain names, directory addresses, search terms, and meta-tags, and in connection with linking, marketing, co-branding, and other arrangements. Kidokinetics retains the sole right to approve any linking to, or other use of, the Kidokinetics website.