If a Kidokinetics franchisee is approved to have a social media presence, what standards must they follow?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
Except as approved in advance in writing by Franchisor, Franchisee must not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Kidokinetics Business, including any profile on Facebook, Twitter, LinkedIn, Plaxo, YouTube, Pinterest, Instagram, TikTok, or any other social media and/or networking site (whether currently in existence or developed in the future).
If such approval is granted by Franchisor, Franchisee: (i) must establish and operate such Internet site in accordance with System standards and any other policies Franchisor designates in the Franchise Operations Manual or otherwise in writing from time to time; (ii) must utilize any templates that Franchisor provides to Franchisee to create and/or modify such site(s); and (iii) must obtain Franchisor's approval prior to making Social Media postings and Franchisee agrees to any Social Media postings that Franchisor, in its sole discretion, determines are inappropriate or detrimental to the goodwill of the System within 24 hours of Franchisor's notice to Franchisee.
Franchisor reserves the right to require Franchisee to provide it with all Social Media account information related to the Kidokinetics Business and grant Franchisor independent access (including as account administrator) to Franchisee's Kidokinetics Business Social Media accounts in order to make upgrades, post information, and manage Social Media accounts as Franchisor deems appropriate for the benefit of the System, Franchisor retains the sole right to market on the Internet, including the use of websites, domain names, uniform resource locator's, linking, search engines (and search engine optimization techniques), banner ads, meta-tags, marketing, auction sites, e-commerce and co-branding arrangements.
Franchisee must provide content Franchisor requests for Internet marketing and Franchisee must follow Franchisor's intranet and Internet usage rules, policies and requirements.
Source: Item 22 — CONTRACTS (FDD page 59)
What This Means (2024 FDD)
According to Kidokinetics' 2024 Franchise Disclosure Document, a franchisee must first obtain written approval from Kidokinetics before establishing or maintaining any presence on the internet, including social media profiles on platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and TikTok. This approval is at the discretion of Kidokinetics. If approval is granted, the franchisee must operate the internet site according to system standards and policies outlined in the Franchise Operations Manual or in writing. Franchisees must use any templates provided by Kidokinetics for creating or modifying their sites.
Furthermore, franchisees must obtain Kidokinetics' approval before making social media postings. Kidokinetics has the authority to require franchisees to remove any social media postings that it deems inappropriate or detrimental to the goodwill of the Kidokinetics system within 24 hours of notice. Kidokinetics also reserves the right to access a franchisee's social media accounts related to the Kidokinetics business, including administrator access, to make upgrades, post information, and manage the accounts as it sees fit for the benefit of the system.
Kidokinetics retains the sole right to market on the internet, including the use of websites, domain names, search engines, banner ads, and e-commerce arrangements. Franchisees are required to provide content requested by Kidokinetics for internet marketing and must adhere to Kidokinetics' intranet and internet usage rules, policies, and requirements. This level of control ensures that the Kidokinetics brand is consistently and appropriately represented across all online platforms.