What happens if Kidokinetics fails to respond within the specified timeframe regarding a franchisee's request to use their own advertising materials?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
You must order sales and marketing material from us or our designated suppliers. It is a material breach of the Franchise Agreement to use other marketing material without obtaining our prior written approval. If you desire to use your own advertising materials, including your own website, you must obtain our prior approval, which may be granted or denied in our sole discretion. We will review your request and we will respond in writing within 30 days from the date we receive all requested information. Our failure to notify you in the specified time frame will be deemed a disapproval of your request. Use of logos, Marks and other name identification materials must follow our approved standards. You may not use our logos, Marks and other name identification materials on items to be sold or services to be provided without our prior written approval.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 26–34)
What This Means (2024 FDD)
According to Kidokinetics's 2024 Franchise Disclosure Document, franchisees are required to obtain prior written approval from Kidokinetics to use their own advertising materials, including their own website. Kidokinetics will review a franchisee's request and respond in writing within 30 days from the date Kidokinetics receives all requested information.
According to the FDD, if Kidokinetics fails to notify a franchisee regarding their advertising materials request within the 30-day timeframe, the request will be deemed disapproved.
This means that a Kidokinetics franchisee cannot use their own advertising materials if Kidokinetics does not respond to their request within 30 days, as the lack of response is equivalent to a rejection. Franchisees must ensure they submit all required information with their request to start the 30-day review period. This policy ensures that all marketing efforts align with Kidokinetics's brand standards, but it also places the onus on the franchisee to proactively seek and obtain approval.