Can other Kidokinetics franchisees use advertising materials developed by a franchisee?

According to Kidokinetics's 2024 Franchise Disclosure Document, advertising, marketing, or sales concepts, programs, or materials developed by a franchisee for their Kidokinetics business and approved by the franchisor may be used by other franchisees in the Kidokinetics system without any compensation to the franchisee who developed them. This means that if a franchisee creates a successful advertising campaign and Kidokinetics approves it, other franchisees can use that campaign without paying the originator.

This policy encourages franchisees to be innovative in their marketing efforts, knowing that successful ideas could benefit the entire Kidokinetics system. However, it also means that a franchisee will not receive any direct financial benefit if their marketing ideas are adopted by other franchisees. Franchisees should consider this when deciding how much time and resources to invest in developing new marketing materials.

It is important to note that all advertising and promotional materials must be approved by Kidokinetics before they can be used. This ensures that all advertising is consistent with the brand's standards and image. Franchisees are required to submit their advertising plans and materials to Kidokinetics for approval, and Kidokinetics has 15 business days to approve or disapprove them. Franchisees cannot use unapproved materials and must stop using any materials if Kidokinetics requests them to do so.