What must a Kidokinetics franchisee do before using any advertising or promotional plans and materials?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
) business days of Franchisor's receipt thereof. Franchisee shall not use such unapproved plans or materials until they have been approved by Franchisor in writing, and shall promptly discontinue use of any advertising or promotional plans or materials, whether or not previously approved, upon notice from Franchisor. Franchisee shall not advertise or use the Marks in any fashion on the Internet or via other means of advertising through telecommunication, or establish any website listing, without the express written consent of Franchisor, which may be withheld in Franchisor's sole discretion. Any advertising, marketing or sales concepts, programs or materials proposed or developed by Franchisee for the Kidokinetics Business and approved by Franchisor may be used by other System franchisees without any compensation to Franchisee.
- 12.6. Social Media. Except as approved in advance in writing by Franchisor, Franchisee must not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Kidokinetics Business, including any profile on Facebook, Twitter, LinkedIn, Plaxo, YouTube, Pinterest, Instagram, TikTok, or any other social media and/or networking site (whether currently in existence or developed in the future). If such approval is granted by Franchisor, Franchisee: (i) must establish and operate such Internet site in accordance with System standards and any other policies Franchisor designates in the Franchise Operations Manual or otherwise in writing from time to time; (ii) must utilize any templates that Franchisor provides to Franchisee to create and/or modify such site(s);
Source: Item 22 — CONTRACTS (FDD page 59)
What This Means (2024 FDD)
According to Kidokinetics's 2024 Franchise Disclosure Document, a franchisee must obtain written approval from Kidokinetics before using any advertising or promotional plans and materials. Furthermore, Kidokinetics retains the right to mandate the discontinuation of any advertising or promotional materials, regardless of whether they were previously approved. This ensures that all advertising aligns with the brand's standards and image.
This requirement extends to online advertising and the use of the Kidokinetics's trademarks on the internet. A franchisee needs express written consent from Kidokinetics before advertising or using the Marks online, including establishing any website listing. This consent can be withheld at Kidokinetics's discretion. If approval is granted, the franchisee must adhere to system standards and use templates provided by Kidokinetics.
Kidokinetics also maintains control over social media postings. Franchisees must obtain approval before making social media postings and agree to remove any postings that Kidokinetics deems inappropriate or detrimental to the goodwill of the system within 24 hours of notice. This level of oversight allows Kidokinetics to maintain a consistent and positive brand image across all advertising and promotional channels, both online and offline. These stipulations are typical in franchising, allowing the franchisor to protect brand standards.