Can a Kidokinetics franchisee use the Marks in any advertising for the transfer, sale or other disposition of the Kidokinetics Franchise?

According to Kidokinetics's 2024 Franchise Disclosure Document, franchisees are explicitly prohibited from using the company's trademarks or 'Marks' in any advertising related to the transfer, sale, or other disposition of their Kidokinetics franchise. This restriction ensures that Kidokinetics maintains control over its brand image and messaging, even during franchise transitions.

This restriction is typical in franchising, as franchisors want to ensure consistent brand representation and prevent any misuse of their trademarks. By prohibiting the use of the Marks in sale advertising, Kidokinetics aims to control how the franchise opportunity is presented to potential buyers, ensuring it aligns with the company's standards and legal requirements.

For a prospective franchisee, this means that when the time comes to sell their Kidokinetics franchise, they cannot use the Kidokinetics name or logo in any advertisements or promotional materials without violating the franchise agreement. Instead, Kidokinetics will likely manage or approve any marketing related to the franchise's resale.