Is a Kidokinetics franchisee required to obtain paid advertising on the internet?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
You must obtain paid advertising on the Internet (i.e., Google, Yahoo, Bing, and MSN) for your Kidokinetics Business. You will obtain these services directly through third parties and are responsible for any fees they charge. These fees may be credited to your Local Marketing Requirement.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 26–34)
What This Means (2024 FDD)
According to Kidokinetics' 2024 Franchise Disclosure Document, franchisees are required to obtain paid advertising on the internet for their Kidokinetics business. This includes platforms like Google, Yahoo, Bing, and MSN. Franchisees are responsible for securing these services directly through third-party providers and covering any associated fees.
These internet advertising expenses may be credited toward the franchisee's Local Marketing Requirement. The Local Marketing Requirement mandates that franchisees spend the greater of $500 or 2% of Gross Sales per month, calculated on a rolling 12-month average, on local advertising and marketing efforts to promote their Kidokinetics business.
Before engaging in any internet marketing, promotion, or advertising, a Kidokinetics franchisee must obtain prior written approval from Kidokinetics. This includes establishing or maintaining a website, splash page, profile, or any other presence on the internet, including social media platforms. If approval is granted, the franchisee must adhere to Kidokinetics' system standards and policies, utilize provided templates, and seek approval for social media postings. Kidokinetics reserves the right to request social media account information and access to manage these accounts for the benefit of the system.