What is a Kidokinetics franchisee required to do if approached by the media?

According to Kidokinetics's 2024 Franchise Disclosure Document, a franchisee must submit all media-related information to the franchisor for written approval before it is printed or published. This includes advertising, print materials such as signs and brochures, websites, press releases, media packets, and any other information intended for public release concerning the Kidokinetics business.

This requirement allows Kidokinetics to maintain control over its brand image and ensure consistent messaging across all franchise locations. By reviewing and approving all media communications, Kidokinetics can prevent franchisees from making statements or using materials that could damage the brand's reputation or misrepresent its services.

For a prospective Kidokinetics franchisee, this means that any interaction with the media, no matter how small, must be carefully managed and pre-approved by the franchisor. This may add an extra step to the process of local marketing and promotion, but it also provides the franchisee with the benefit of the franchisor's expertise and guidance in crafting effective and brand-compliant communications. Franchisees should factor in the time required for approval when planning media outreach and ensure they understand the franchisor's guidelines and expectations.

Kidokinetics also maintains control over internet marketing, including the use of websites, domain names, search engine optimization, and social media. Franchisees must provide content as requested and follow Kidokinetics's internet usage rules. Franchisees are restricted from establishing a separate website or social media presence without express written consent from Kidokinetics.