What is the Kidokinetics franchisee prohibited from doing that may be detrimental to other franchisees of the franchisor?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
Conduct all advertising programs in a dignified manner that will not detract from the reputation of the System or the Marks;
- 11.1.10.
Submit all advertising, print materials (including, but not limited to, signs, brochures, websites, etc.), press releases, media packets and media information and any other information to be released for publication relating to the Kidokinetics Business, to Franchisor for written approval, prior to their being printed or published;
- 11.1.11.
Offer all and only such services as may from time to time be previously approved and required by Franchisor and only using the equipment approved by Franchisor;
- 11.1.12.
Devote Franchisee's full time, energy and best efforts to the efficient and effective management and operation of the Kidokinetics Business and avoid any activities that would conflict or interfere with or be detrimental to such purposes;
- 11.1.13.
Not use the Marks except as they relate to the System, and then only as previously approved by Franchisor in writing;
- 11.1.14.
Have at all times a Manager who has been properly trained as required herein;
- 11.1.15.
Operate Franchisee's Kidokinetics Business for at least those hours, days, and months that Franchisor specifies in the Franchise Operations Manual;
Source: Item 22 — CONTRACTS (FDD page 59)
What This Means (2024 FDD)
According to the 2024 Kidokinetics Franchise Disclosure Document, franchisees face several restrictions designed to protect the brand's reputation and the interests of other franchisees. Kidokinetics franchisees must conduct all advertising programs in a dignified manner, ensuring they do not detract from the reputation of the Kidokinetics system or its trademarks. This means franchisees need to be cautious about the content and style of their advertising to maintain a consistent and positive brand image.
Kidokinetics requires franchisees to submit all advertising and print materials, including signs, brochures, websites, press releases, and media information, to Kidokinetics for written approval before they are printed or published. This approval process allows Kidokinetics to maintain control over how the brand is presented to the public and ensures that all marketing efforts align with the company's standards. Franchisees must also offer only services that have been previously approved and required by Kidokinetics, using only equipment approved by Kidokinetics. This standardization helps ensure a consistent service quality across all franchise locations.
Furthermore, Kidokinetics franchisees are expected to devote their full time, energy, and best efforts to managing and operating their Kidokinetics business, avoiding any activities that could conflict with or be detrimental to these purposes. They are prohibited from using the Kidokinetics marks except as they relate to the Kidokinetics system and only as approved in writing by Kidokinetics. Franchisees must also ensure they have a properly trained manager and operate their Kidokinetics business during the hours, days, and months specified in the Franchise Operations Manual. These measures are in place to ensure that each franchise operates efficiently and effectively, contributing positively to the overall Kidokinetics brand and network.