Is a Kidokinetics franchisee permitted to use other channels of distribution, such as the Internet, to make sales of services or products?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
You are not permitted to use other channels of distribution, such as the Internet, mobile applications, catalog sales, telemarketing or other direct marketing, to make sales of services or products to customers. You may not maintain a website with respect to your franchise without our prior written consent. We have the right to condition our approval on the terms that we determine are necessary, such as requiring that your domain name and home page belong to us and be licensed to you for your use during the term of your Franchise Agreement.
Source: Item 12 — TERRITORY (FDD pages 34–36)
What This Means (2024 FDD)
According to Kidokinetics's 2024 Franchise Disclosure Document, franchisees are generally restricted from using alternative distribution channels to sell services or products. Specifically, a Kidokinetics franchisee is not permitted to use channels such as the Internet, mobile applications, catalog sales, telemarketing, or other direct marketing methods to make sales.
Furthermore, franchisees are prohibited from maintaining a website related to their franchise without obtaining prior written consent from Kidokinetics. Even with consent, Kidokinetics reserves the right to impose terms, such as requiring that the domain name and homepage belong to them and be licensed to the franchisee for use during the term of the Franchise Agreement.
These restrictions mean that a prospective Kidokinetics franchisee will need to rely on the distribution and marketing channels approved by Kidokinetics. This limitation could impact a franchisee's ability to reach customers and grow their business, especially in an era where online presence and diverse marketing strategies are crucial for success. It is important for potential franchisees to understand these limitations and discuss with Kidokinetics what marketing and sales methods are permitted and supported.