Does a Kidokinetics franchisee need approval to sell merchandise that utilizes the Kidokinetics marks?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
- 13.7.4 Any merchandise offered by Franchisee that utilizes the Marks, must be approved by Franchisor in writing prior to being sold by Franchisee and such approval may be granted or denied in Franchisor's sole and absolute discretion.
Source: Item 22 — CONTRACTS (FDD page 59)
What This Means (2024 FDD)
According to Kidokinetics's 2024 Franchise Disclosure Document, a franchisee must obtain written approval from Kidokinetics before selling any merchandise that uses the Kidokinetics marks. This approval can be granted or denied at Kidokinetics's sole discretion.
This requirement ensures that all merchandise associated with the Kidokinetics brand meets the franchisor's standards and protects the brand's image. It also allows Kidokinetics to control the quality and consistency of products bearing its name and logos.
For a prospective Kidokinetics franchisee, this means that you cannot independently source or create merchandise featuring the Kidokinetics trademarks without prior authorization. You would need to submit your merchandise plans to Kidokinetics for approval, and they have the right to reject your proposal. This could impact your ability to generate revenue from merchandise sales if your ideas are not aligned with the franchisor's vision.
This stipulation is fairly common in franchising, as franchisors typically want to maintain tight control over their brand and ensure that all products bearing their trademarks meet certain quality and design standards. Franchisees should factor this approval process into their business planning and be prepared to work closely with Kidokinetics to develop approved merchandise offerings.