What must a Kidokinetics franchisee do before making Social Media postings?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
Except as approved in advance in writing by Franchisor, Franchisee must not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Kidokinetics Business, including any profile on Facebook, Twitter, LinkedIn, Plaxo, YouTube, Pinterest, Instagram, TikTok, or any other social media and/or networking site (whether currently in existence or developed in the future).
If such approval is granted by Franchisor, Franchisee: (i) must establish and operate such Internet site in accordance with System standards and any other policies Franchisor designates in the Franchise Operations Manual or otherwise in writing from time to time; (ii) must utilize any templates that Franchisor provides to Franchisee to create and/or modify such site(s); and (iii) must obtain Franchisor's approval prior to making Social Media postings and Franchisee agrees to any Social Media postings that Franchisor, in its sole discretion, determines are inappropriate or detrimental to the goodwill of the System within 24 hours of Franchisor's notice to Franchisee.
Source: Item 22 — CONTRACTS (FDD page 59)
What This Means (2024 FDD)
According to Kidokinetics's 2024 Franchise Disclosure Document, a franchisee must obtain the Franchisor's approval in writing before making any social media postings related to the Kidokinetics business. This requirement is detailed in Section 12.6, which addresses social media usage.
The approval process ensures that all social media content aligns with the System's standards and protects the brand's goodwill. If approval is granted, the franchisee must adhere to System standards and policies outlined in the Franchise Operations Manual. Additionally, franchisees must use any templates provided by Kidokinetics for creating or modifying their social media presence.
Kidokinetics retains the right to request and access all social media account information related to the franchisee's business. This access allows Kidokinetics to make upgrades, post information, and manage social media accounts as they deem appropriate for the benefit of the entire System. The franchisor can also require the franchisee to take down any social media postings that Kidokinetics determines are inappropriate or detrimental to the goodwill of the System within 24 hours of notice.