What should a Kidokinetics franchisee do if the Franchisor disapproves of their advertising plans or materials?
Kidokinetics Franchise · 2024 FDDAnswer from 2024 FDD Document
Franchisee shall not use such unapproved plans or materials until they have been approved by Franchisor in writing, and shall promptly discontinue use of any advertising or promotional plans or materials, whether or not previously approved, upon notice from Franchisor.
Submit all advertising, print materials (including, but not limited to, signs, brochures, websites, etc.), press releases, media packets and media information and any other information to be released for publication relating to the Kidokinetics Business, to Franchisor for written approval, prior to their being printed or published;
Conduct all advertising programs in a dignified manner that will not detract from the reputation of the System or the Marks;
Source: Item 22 — CONTRACTS (FDD page 59)
What This Means (2024 FDD)
According to Kidokinetics's 2024 Franchise Disclosure Document, a franchisee must not use unapproved advertising plans or materials. They must wait until the Kidokinetics franchisor provides written approval. If the franchisor notifies the franchisee to discontinue using certain advertising or promotional materials, whether previously approved or not, the franchisee must promptly stop using them. This applies to all forms of advertising.
Kidokinetics franchisees are required to submit all advertising and promotional plans to the franchisor for approval before they are used. This includes print materials like signs and brochures, as well as websites, press releases, and any other information intended for publication. The franchisee must also conduct all advertising programs in a dignified manner, ensuring they do not negatively impact the reputation of the Kidokinetics system or its trademarks.
These stipulations ensure that all Kidokinetics advertising aligns with the brand's standards and protects its image. A prospective franchisee should be aware that they will not have complete autonomy over their advertising and marketing efforts and must adhere to the franchisor's guidelines and approval processes. This is a common practice in franchising, where maintaining brand consistency is crucial for the overall success of the system.