What is the filing date for the Kidokinetics trademark with serial number 98,338,513?

According to Kidokinetics's 2024 Franchise Disclosure Document, the trademark with serial number 98,338,513 has a filing date of January 2, 2024. As of the date of the FDD, the status of this trademark is 'Pending on the Principal Register,' meaning Kidokinetics has applied to register this trademark with the USPTO, but it has not yet been officially registered.

This is important for prospective Kidokinetics franchisees because the strength and legal protection of a trademark directly impact the franchise system. A pending trademark offers less legal protection than a registered one. If the application is rejected or challenged, Kidokinetics might have to switch to an alternative trademark.

If Kidokinetics were to change trademarks, franchisees could incur expenses to update signage and marketing materials. While the FDD states that Kidokinetics will defend franchisees against claims of infringement related to the use of their marks, they will not reimburse franchisees for expenses related to changing signage or any loss of revenue due to a modified or discontinued mark.