What is the deadline for a Kidokinetics franchisee to discontinue or modify their use of Marks after notification of a substitution?

According to Kidokinetics's 2024 Franchise Disclosure Document, Kidokinetics reserves the right to substitute different Marks (logotypes, service marks, and trademarks) for use in identifying the System and the Kidokinetics Business. This substitution can occur if the current Marks can no longer be used by Kidokinetics, or if Kidokinetics determines that using different Marks will benefit the System.

In the event of a substitution, Kidokinetics will require the franchisee to discontinue or modify their use of any of the Marks. Alternatively, Kidokinetics may require the franchisee to use one or more additional or substitute Marks. The franchisee must comply with these changes no later than 10 days after receiving notification from Kidokinetics. The franchisee is responsible for bearing the expenses associated with these changes.

This clause ensures that Kidokinetics can maintain control over its brand identity and adapt to changing market conditions or legal requirements. For a prospective franchisee, this means being prepared to update signage, marketing materials, and other branded items quickly and at their own cost if Kidokinetics decides to change its Marks. It is important for franchisees to factor in these potential expenses and be aware of the relatively short timeframe for implementing such changes.