What does 'Copyrights' refer to regarding the Kidokinetics franchise system?

According to Kidokinetics' 2024 Franchise Disclosure Document, 'Copyrights' are defined as all works and materials for which Kidokinetics or its affiliates have secured common law or registered copyright protection. Kidokinetics allows franchisees to use, sell, or display these copyrighted materials when marketing or operating their Kidokinetics business, or when soliciting or offering a Kidokinetics franchise. These materials can be existing or created in the future.

This definition is important for prospective franchisees because it clarifies what intellectual property they are authorized to use. It also implies that franchisees must only use copyrighted materials that Kidokinetics specifically allows. Unauthorized use of these materials could lead to legal issues or a breach of the franchise agreement.

Kidokinetics's control over copyrights ensures brand consistency and protects its intellectual property. Franchisees benefit from using these materials as part of a recognized brand, but they must adhere to the franchisor's guidelines. This arrangement is typical in franchising, where franchisors maintain control over branding and marketing assets while granting franchisees the right to use them under specific conditions.