What constitutes 'Know-how' as defined in the Kidokinetics Confidentiality Agreement?

According to Kidokinetics' 2024 Franchise Disclosure Document, 'Know-how' is defined within the context of the Confidentiality Agreement as all trade secrets and proprietary information pertaining to the development, construction, marketing, and operation of a Kidokinetics business. This definition encompasses various elements critical to the franchise's success.

Specifically, the 'Know-how' includes methods, techniques, specifications, proprietary practices and procedures, policies, and marketing strategies. It also incorporates information that comprises both the System and the Manual, which are essential for franchisees to effectively run their Kidokinetics business. The Manual is the confidential operations manual for the Kidokinetics Business.

For a prospective Kidokinetics franchisee, understanding this definition is crucial because it highlights the scope of confidential information they are obligated to protect. This obligation extends not only to the franchisee but also to their employees, independent contractors, agents, representatives, and suppliers, who may gain access to this 'Know-how'. The Confidentiality Agreement ensures that all parties associated with the Kidokinetics business are aware of and committed to safeguarding this proprietary information, which is vital for maintaining the competitive advantage and integrity of the Kidokinetics franchise system.