Who must approve promotional or advertising plans or materials used by a Kidokinetics cooperative?

According to Kidokinetics's 2024 Franchise Disclosure Document, the franchisor must provide prior approval for any promotional or advertising plans or materials used by a Kidokinetics cooperative. Specifically, no promotional or advertising plans or materials may be used by a Cooperative or furnished to its members without Franchisor's prior approval. All such plans and materials must be submitted to Franchisor for prior review and approval.

This requirement ensures that all advertising and promotional efforts by regional cooperatives align with the Kidokinetics brand standards and marketing strategies. It allows Kidokinetics to maintain consistency and control over its brand image across different regions.

For a prospective franchisee, this means that while they can participate in regional advertising cooperatives, they must ensure that all advertising materials developed by the cooperative are approved by Kidokinetics before use. This process may add time to the implementation of local advertising campaigns, as materials must be submitted and approved by the franchisor. However, it also provides the benefit of ensuring that all marketing efforts are compliant with the franchisor's standards and are likely to be effective in promoting the Kidokinetics brand.