According to the Kidokinetics Confidentiality Agreement, what is the definition of 'us'?

According to Kidokinetics' 2024 Franchise Disclosure Document, the Confidentiality Agreement defines "us" as Kidokinetics Franchise LLC, a Florida limited liability company, and its successors and assigns. This definition is important for anyone signing the agreement, as it clarifies who the agreement is protecting.

In practical terms, this means that the confidentiality obligations extend not only to Kidokinetics Franchise LLC itself but also to any entity that takes over the company or is assigned its rights. This ensures that the confidential information remains protected even if the ownership or structure of Kidokinetics changes.

For a prospective franchisee, understanding this definition is crucial because it highlights the breadth of the confidentiality obligations. The franchisee's employees, agents, or contractors who sign the agreement must understand that their duty of confidentiality extends to Kidokinetics and any future entity that may acquire or be assigned the rights of Kidokinetics Franchise LLC.