What does Jersey Mikes training cover regarding social media policies?
Jersey_Mikes Franchise · 2025 FDDAnswer from 2025 FDD Document
10.8 Franchisee must not establish or create any domain names, websites, email addresses, user names, profiles, screen names, social network accounts, other online presence or presence on any electronic medium of any kind ("Online Presence") unless previously approved by Franchisor in writing. At Franchisor's request, Franchisee agrees to grant Franchisor access to each such Online Presence and to take whatever action (including signing assignment or other documents) Franchisor requests to help Franchisor obtain exclusive administrative rights in such Online Presence. Franchisor also reserve the right to require Franchisee, at Franchisee's expense, to list and advertise the Franchised Restaurant with the online directories that Franchisor periodically prescribes (such as Yelp® and Google®) or establish any other Online Presence Franchisor requires, each in accordance with Franchisor's System Standards. If Franchisor approves, in writing, the use of any social networking websites (such as LinkedIn®, Twitter®, Facebook®, Instagram® or YouTube®) in the operation of the Franchised Restaurant, or the posting of messages relating to the Franchised Restaurant on other websites (such as Yelp®), Franchisee will do so only in accordance with Franchisor's guidelines set forth in the Manual or otherwise in writing. Franchisor reserve the right to require Franchisor's approval of any message Franchisee composes for a social networking website or commentary for any other website before Franchisee posts such message or commentary.
Source: Item 22 — CONTRACTS (FDD page 77)
What This Means (2025 FDD)
According to Jersey Mike's 2025 Franchise Disclosure Document, franchisees must adhere to specific guidelines regarding their online presence. Jersey Mike's requires written approval before a franchisee can establish any domain names, websites, email addresses, social network accounts, or any other online presence.
Franchisees must grant Jersey Mike's access to these online platforms upon request and take necessary actions to transfer administrative rights to the company. Jersey Mike's also reserves the right to mandate that franchisees list and advertise their restaurants on online directories like Yelp and Google, following the company's system standards.
If Jersey Mike's approves the use of social networking websites such as LinkedIn, Twitter, Facebook, Instagram, or YouTube, franchisees must adhere to the guidelines set forth in the manual or in writing. Jersey Mike's retains the right to approve any message or commentary before it is posted on social networking websites or other online platforms. This ensures that all online communications align with the brand's standards and reputation.